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SHARON SMURFIT JOINS THE TEAM AT DESTINATION GOLF, ASSUMING THE ROLE OF GLOBAL BRAND AMBASSADOR.

Sharon has worked in the golf industry and hospitality sector for most of her career. She completed a management training programme whilst working in the London Hilton during her time in London and have owned fashion retail and wholesale businesses. She was also involved in fundraising raising over €2m to help create a home for terminally ill children.

Sharon qualified with a Diploma in Club Management through the Club Managers Association of Europe and was a board member of the Irish Golf Club Managers Association which she still is a member of to date and was a board member of Elm Park Golf Club. Sharon is an active volunteer and was a volunteer manager in one of Ireland’s mass Covid vaccination centres.

Sharon was the Director of Golf at The K Club for 8 years.

During her time there, she gained many experiences: looking after two championship golf courses, two retails shops and over 600 members in addition to all of the day to day visitors to the courses. It was a full-time role which she thoroughly enjoyed as no two days were the same. She was heavily involved of the staging of Irish Open in 2016 and all Corporate events that took place, thriving in a busy environment with daily challenges. Sharon is enthusiastic and energetic and most importantly enjoys meeting people.

Her family has been affiliated with golf for many years and have hosted European Tour events, including bringing Ryder Cup to Ireland in 2006.

A late starter in golf, her persistence and dedication has paid off as she currently plays off an 11 handicap.

Sharon has traveled extensively for the last few years enjoying new courses around the world including USA, France, Spain, Portugal, Italy, Turkey, Barbados, Ireland, England & Scotland to name a few.

Sharon enjoys engaging with golfers and golf clubs on social media through Twitter @sharonsmurfit and Instagram @sharon_smurfit and she will be a fantastic Ambassador for Destination Golf as we solidify our place as #1 golf travel magazine in the World.

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